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Designing Vance's conversion-driving website, positioning features to powerfully communicate value propositions.
Yo, my design crew! what’s up?
I've got the scoop on how I totally revamped Vance's website and made it a conversion machine!
Picture this: Vance, the neo-global banking app for NRIs, had just closed their seed round and was ready to take the world by storm. But their website? Let's just say it wasn't doing them any favors.
Picture this: Vance, the neo-global banking app for NRIs, had just closed their seed round and was ready to take the world by storm. But their website? Let's just say it wasn't doing them any favors.
When I stepped up to the plate, I went deep with user research, interviewing with NRIs to really get into the minds of the target audience - their financial needs, pain points, and expectations from a next-gen banking solution.
With those valuable insights, we crafted a messaging strategy that would resonate, positioning Vance as the trustworthy, customer-centric answer to NRIs' unique requirements.
From there, I overhauled the entire website with a conversion-focused, user-centric design approach. The homepage became an attention-grabbing showstopper, and I applied that same strategy across all other pages and every single touchpoint.
And the visual results? Want to see a glimpse of the transformation? Here's a sneak peek at the before and after.
Take a look at the redesigned homepage:
Notice how the visuals and messaging work harmoniously to create an immersive, user-centric experience that speaks directly to the target audience's needs.
Of course things take time and a process! Read full case study, I'll walk you through the nuts and bolts of this project, sharing insights on user research, messaging strategy, conversion-focused design, and driving organic traffic…..
Designing Vance's conversion-driving website, positioning features to powerfully communicate value propositions.
Yo, my design crew! what’s up?
I've got the scoop on how I totally revamped Vance's website and made it a conversion machine!
Picture this: Vance, the neo-global banking app for NRIs, had just closed their seed round and was ready to take the world by storm. But their website? Let's just say it wasn't doing them any favors.
When I stepped up to the plate, I went deep with user research, interviewing with NRIs to really get into the minds of the target audience - their financial needs, pain points, and expectations from a next-gen banking solution.
With those valuable insights, we crafted a messaging strategy that would resonate, positioning Vance as the trustworthy, customer-centric answer to NRIs' unique requirements.
From there, I overhauled the entire website with a conversion-focused, user-centric design approach. The homepage became an attention-grabbing showstopper, and I applied that same strategy across all other pages and every single touchpoint.
And the visual results? Want to see a glimpse of the transformation? Here's a sneak peek at the before and after.
Take a look at the redesigned homepage:
Notice how the visuals and messaging work harmoniously to create an immersive, user-centric experience that speaks directly to the target audience's needs.
Of course things take time and a process! Read full case study, I'll walk you through the nuts and bolts of this project, sharing insights on user research, messaging strategy, conversion-focused design, and driving organic traffic…..
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Say hello!
If you are a detail-lover, a passionate designer or just interested in talking, then I'd love to hear from you.
anubhavgandhi14@gmail.com
Footer
Say hello!
If you are a detail-lover, a passionate designer or just interested in talking, then I'd love to hear from you.
anubhavgandhi14@gmail.com
Footer
Say hello!
If you are a detail-lover, a passionate designer or just interested in talking, then I'd love to hear from you.
anubhavgandhi14@gmail.com